Chicago Booth Alumni Magazine
In the fall of 2015, the Chicago Booth Alumni magazine went through a complete redesign under the creative and production direction of NYC design firm, Pentagram. Chicago Booth's Director of Content, Eva Yusa, contacted me about consulting on departments, editorial and the redesign based on my previous experience with national and regional magazine production and publication. My work with Booth quickly landed me a full-time role on the content team—helping to develop content and tell the stories of the alumni and research centers associate with the school in engaging, interesting and new ways.
Along with the launch of the redesigned quarterly magazine publication, we wanted to create an equally beautiful and impressive digital representation of the magazine on the Chicago Booth website. I worked with the editorial team, Booth's internal development team, and our creative team to execute and launch the new magazine experience online.
While most of the content was written by freelancers and other content team members, I took initiative to project manage and implement a content authoring timeline and project plan and headed up the QA process for all pages and parts of the website.
Post-launch of redesign, I contributed regularly to the website as a writer/editor on various department pieces, also included here.
A workday with ... todd connor
Spent a workday with Todd Connor, cofounder of Flank 5 Academy and Bunker Labs for Chicago Booth's Alumni Magazine. In addition to the print piece, I helped with production of video assets for the Todd Connor: Building to Serve video located in the article.
a workday with... michael farb and avi stopper
Interviewed both cofounders of CaptainU in their respective offices - Michael in San Francisco and Avi in Denver. Both interviews required production of a video shoot that was simultaneous with interview.
my culture collection ... liz tilatti
Interviewed Liz Tilatti, cofounder and CEO of Zipfit Denim at her River West Chicago office for Chicago Booth's Alumni Magazine.