brand communications // marketing and public relations

A born connector with loads of experience as a writer and editor with lifestyle consumer magazines and media — I know how to creatively reach key editors, journalists, bloggers and news makers. I have experience in developing and pitching unique story ideas, handling social media and community relations, creating press kits and helping produce events like product launches, press previews and fashion runway shows.

As an experienced writer/content creator, I've helped brands and companies define their brand voice for all of their communication channels. 

 
 
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15 North roadside kitchen

Chef Brett McKee opened the sister restaurant to his Charleston outpost in Charlotte in September, 2010. McKee and his team hired me to help with opening public relations, the grand opening preview party and to promote the Food Memory Contest the restaurant was hosting in conjunction with the grand opening.

 
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the pink Hanger

The Pink Hanger is a fashion forward, contemporary women’s boutique in Charlotte, N.C. that carries trend-setting styles from top designers such as Joie, Amanda Uprichard, Tart Collections and Ella Moss. Owner Whitney Avishar hired me to help with the opening merchandising and buying for the boutique located in Providence Plaza in the Cotswold neighborhood. 

While working at the boutique, I helped with various public relations, event planning and brand communications.

 
WowFactorCakes

the WOW Factor cakes

Owner Amy Craparo hired me to manage website publishing, blogging, email, public relations and social media for her special event and wedding cake business in Charlotte, N.C.

I developed the brand voice for website (blog posts) communications and social media posts for Facebook and Twitter.